is a consulting company for the global sporting goods
and apparel business and for entrepreneurial and innovative
activities, products and concepts within the fields
of sports, fitness and leisure activities.
knowledge with intuition turning it into customer value
through individualized consulting and coaching. Knowledge
and experience is power in a fast changing global marketplace.
inspiration to innovation and creativity based on market
trends and consumer behaviour.
Differentiation is a key to success in a global marketplace
with too many brands and too many products.Fresh eyes
– a different approach – the spirit of innovation
linked with coordination and implementation.
Founder and CEO of SportVenture is Lars Wiskum –
an industry veteran - who has been managing and building
international brands within the sporting goods industry. Lars Wiskum has
prior served as founder and managing director of Via Sport A/S and
Via Holding A/S and served as board member in several
textile, fashion and sports companies in Scandinavia.
Since 2001 he has been serving as international senior
consultant and strategic business advisor for sports
brands and sports companies. Lars Wiskum is also a writer and business
consultant for Scandinavian Sports trade magazines and
He has published international articles about
development and consumer trends within the global sporting
goods industry, among others:
“Too much retro puts product development and innovation
on stand by” (2004 SportLink, Sport)
“The future in sporting goods business cannot
be predicted – but you can influence it”
(2004 SportFack, SportLink, Sport)
“New times – New Challenges & Opportunities
for Global Sports Brands (2005 with Martin Roll in WFSGI
Based in Denmark Lars Wiskum is also engaged in entrepreneurial
innovative activities within the music business and
development of outdoor fitness equipment.
SportVenture is a member of WFSGI - World Federation of The Sporting Goods Industry
Consulting, branding, innovation.